Amazon United States Station Sale FBA Shipping? Or is Seller Fulfilled Prime shipped?
SFP development process
2015 Amazon launches Seller Fulfilled Prime (SFP), which allows platform sellers to offer Prime two-day delivery without the use of the Amazon FBA.
The seller’s products include the Prime icon, and the same as the FBA seller can get priority to “Buy Box”. This allows the seller to benefit from the growing number of Prime members at the same time, still can control their own inventory.
Amazon said that thanks to this project, in the second half of 2015, more than 500,000 new products on the platform were eligible for Prime distribution.
In 2016, more than 6 million products in the United States, the British station, the German station, the French station and the Japanese station through the SFP received Prime qualification.
Amazon also said that thousands of sellers joined the program.
However, in addition to these data, there is not much talk about the success of this project. Therefore, there are research institutions to do a survey to see how many platform sellers are using the project.
How many platform sellers are using SFP
The study found that only one of the top 10 million sellers of the Amazon United States station used only 283 of the project, compared with only 0.2%.
There are 47 of the top 10,000 sellers, 8 of the top 1000 sellers, and 2 of the top 100 sellers use SFP.
As the best seller’s ranking narrows, the proportion of sellers using SFP projects increases, which may mean that big sellers know how to use SFP or earn more money from the project.
Among the top 100 sellers, two people using SFP projects are VMInnovations and BestChoiceproducts.
However, since the SFP project can even be used for a single product, the survey also examines how many sellers have at least one product using SFP projects, and 1169 of the top 10 million Amazon US sellers have at least one Prime product.
The use of the SFP project here also expanded with the narrowing of the seller’s ranking: 222 of the top 10,000 sellers, 33 of the top 1000 sellers, and 4 of the top 100 sellers using SFP project.
The results of this study show that the program is not common in the seller. Participation in the project requires high, very few sellers have infrastructure and experience to meet these requirements.
However, even top sellers like Pharmapacks have not provided Prime transport through SFP, which is one of the most successful sellers of their own logistics.
Amazon FBA usage is high
Many big sellers have already said they are using the Amazon FBA to ship.
In the Amazon third-party sellers, the use of FBA up to 50% or more. Amazon said: “In the fourth quarter of 2016, FBA sellers accounted for more than 55% of the total number of third-party sellers,” this figure in 2014 40% in 2015 is 50%.
Given the growth in the number of Prime members, it is not surprising that FBA sellers are growing. The future does not use FBA Amazon sellers will face more and more pressure.
It is estimated that Prime members at least 65 million, which is one of the key assets of the Amazon business. Both FBA and SFP allow sellers to benefit directly from the Prime members.